This trailer is very effective as most of the film is dark and hardly any light shining through, except for a few clips. The high pitched, screeching music is effective as it tends to send shivers towards the audience because it is a build up to the horrifying scene. Also it has been cleverly planned out as the sound isn't always used, which creates more tension because nothing is there to guide you when something bad is about to commence. The shots which they decided to use are very effective, a point of view shot has been used at first in the eyes of the killer which you then see a few seconds later on whom it is, it's effective because you never would have thought of it to be a child as they are seen as vulnerable and innocent. This would instantly draw the audience in as it is unexpected and they would probably want to know why he did it and his motive. It is a typical horror trailer as you can not clearly see the killer, and therefore scares us more because we can not identify him properly. Also how the title sequence keeps reappearing, they may have done this so you won't forget it and it stays in your head more than if it appeared only the once. The use of the voice over is effective as it sets the scene and also one of the characters talking about the killer, the use of background information draws you in as sometimes it informs the audience how it started, or why he does it.
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